20161027_101145In autumn 2016 I had the opportunity to work with leading high street retailer Superdrug. They were putting together an innovation team and wanted to support people in this new role.

Working closely with the learning and development manager I created a programme that looked at: how creativity happens; the difference between creativity and innovation; identifying opportunities for innovation and a range of creative thinking techniques to develop new ideas for their key strategic priority areas. We also practiced pitching new ideas to colleagues.

The day proved to be very useful and several new ideas were developed that you may see in stores- especially around Valentines day! For me it’s great to see the fun and excitement people have when they come up with a great idea that they could really work and they could easily put into practice.

I then did a second session with the larger HR team where the agenda was a bit broader- how do we work more innovatively as a team? One of the activities involved identifying the elements required for innovation. I challenged them to get their ideas down to simply 6 key words and then gave them art materials and asked them to visually represent that concept/ theme.

Deciding on 6 key themes was difficult but once that was done the group flew into creative action and created the most colourful, thought provoking images that together created a single piece of art- their ‘Picture of Innovation’.



‘Isuperdrug-logo was looking for a really engaging business to support a piece of work on Innovation and I found the Creative Thinking Company on line.

After making a call to Prith I was delighted that she could support my Innovation session. Prith was very professional and easy to work with, she met the brief and ran the engaging session with passion and enthusiasm for creative thinking and innovation for 9 delegates, So much so we booked for another session with 30 delegates  which was well received. The feedback has been really positive and people are talking about using the models and methods that Prith introduced to get creative.  Thank you so much’

Andrea Cawson, People Development Manager, Superdrug Stores Plc.

If you’d like to develop your team in this way- contact me today