Creative Thinking & Team Development
Case Study
superdrug
In autumn 2017 we worked Superdrug who were putting together an innovation team and wanted to support people in this new role.
Working closely with the Learning & Development Manager a programme was designed that looked at: how creativity happens; identifying opportunities for innovation and a range of creative thinking techniques to develop new ideas. The day proved to be so useful and we ran another session for a larger group!
The second session also included a wider discussion about innovation. The group were then asked to develop their own definition/ understanding of the term and to then illustrate it
A staff group of 30, they shared ideas and condensed them down to just 6 words. In small groups they were then given canvases, paints and collage materials to create a visual representation of each word. To add to the challenge, the six visuals created would have to work together as a whole.
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